B2B Buyer Persona
![Create strategic, useful, and actionable B2B buyer personas.](/cdn-cgi/image/format=webp,width=3840/https://s3.us-west-2.amazonaws.com/public.notion-static.com/template/9a6a8889-cc8b-4cd3-87c3-bf0f0fd23908/1710698773790/desktop.jpg)
About this template
What should you include in your B2B Persona document? It depends on your product and your audience.
Here are fields you should consider:
1. ICP (Company info)
- Firmographics
- Technographic Data
- Business-level challenges and goals
- Buying committee
- Qualification criteria
2. Buyer persona
3. Channels where they spend their time
4. Keywords and questions with stages of awareness